![[Investment Philosophy (10)] - Why is it so difficult to stick to long-term investments! [Investment Philosophy (10)] - Why is it so difficult to stick to long-term investments!](/_next/image?url=%2Fimages%2Fblog%2Ffb-posts%2Fen%2Ffb-post-0015-cover.png&w=3840&q=75)
Our cognition of external things is entirely based on past experiences, and these experiences and images will continue to exist in our hearts. Whenever we see highly similar external things, although they are completely different from the past, we will indeed combine the external things that are completely different from the past with our inner cognition and regard them as the same. For example, a person who is extremely afraid of dogs will be afraid even if he sees the tamest dog in the world, because he regards the external dog as the same as the ferocious dog that once bit him inside.

![[Investment Philosophy (6)] - Think independently when facing the market [Investment Philosophy (6)] - Think independently when facing the market](/_next/image?url=%2Fimages%2Fblog%2Ffb-posts%2Fen%2Ffb-post-0014-cover.png&w=3840&q=75)
[Investment Philosophy (6)] Think independently when facing the market. One of the keys to success for investors in the market is to think independently. Studying in class, reading books, and reading our investment columns are all part of learning. [Having] can be taught, learned, and researched, but [Having] is only part of investment success. Successful investors all have a "no" part, which is based on the "have" of correct investment knowledge and internalized into self-independent thinking.

![[Investment Philosophy (5)] - Real Investment [Investment Philosophy (5)] - Real Investment](/_next/image?url=%2Fimages%2Fblog%2Ffb-posts%2Fen%2Ffb-post-0013-cover.png&w=3840&q=75)
The key to successful investment lies in optimism, creativity and imagination about investment targets and markets, rather than in calculation ability and rigid technical analysis. When you use iPhone Siri to compose an email, (I am using it) what impact does it have on our investment? Think about how much impact iPhone Siri will have on future business models. iPhone Siri's voice recognition is the information sent back to the cloud computing. Correct

![[Investment Philosophy (4)] - Successful Investors [Investment Philosophy (4)] - Successful Investors](/_next/image?url=%2Fimages%2Fblog%2Ffb-posts%2Fen%2Ffb-post-0012-cover.png&w=3840&q=75)
[Investment Philosophy (4)] Successful Investors To be a successful investor, of course you must understand economics, theory, history and psychology. Among them, only [psychology] is the most difficult and the most critical part to success. The most critical reason why psychology is the key to investment is that [investment psychology] cannot be completely learned from books. Other knowledge books such as global finance, financial history, value theory, etc. are all available in books. There are several key steps to establish a successful investment mentality: 1.

![[Investment Philosophy (3)] - Overcome fear and operate against the market [Investment Philosophy (3)] - Overcome fear and operate against the market](/_next/image?url=%2Fimages%2Fblog%2Ffb-posts%2Fen%2Ffb-post-0011-cover.png&w=3840&q=75)
Investment must be in the opposite direction of the masses. When the general environment is favorable for the stock market to rise, a market fall is an opportunity and a good thing. The hardest thing about investing is overcoming the fear of falling markets. The mentality process of investors is as follows: When the market first rises and falls, investors don't feel it or care at all; in fact, many people are "careless" in the market! When the market continues to fall, they think it is a long-term hold and don't worry! When the market continues to fall, they think, ah! How can I sell it after it has fallen so much? I will lose money as soon as I sell it. I decided to go with the market.

![[Investment Philosophy (2)] - Investment Belief [Investment Philosophy (2)] - Investment Belief](/_next/image?url=%2Fimages%2Fblog%2Ffb-posts%2Fen%2Ffb-post-0010-cover.png&w=3840&q=75)
Investment and life are both difficult! The difficulty lies in cultivation and belief! It is not difficult to [know] and [understand]! But it is a bit difficult to [believe]. Sometimes I think I already [know] and [believe], but execution and knowing and believing are two different things. When it is impossible to execute according to what you know, it should still be "I don't know" or "I don't understand". Why do all religions have places like temples or churches that believers must visit at regular or irregular intervals? Christianity, every
